Mid-size businesses need storage every bit as much as large enterprises, but the mid-range market presents a completely different set of challenges and opportunities for vendors. What can storage vendors do to successfully take advantage of this untapped market?
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That raises another issue of whether or not mid-range firms will balk at the suggestion of third parties managing part of their infrastructure. Lopez seems to think that it has nothing to do with the size of the actual company, as most businesses would rather manage their infrastructures internally before considering third parties. Silva agrees.