Mid-size businesses need storage every bit as much as large enterprises, but the mid-range market presents a completely different set of challenges and opportunities for vendors. What can storage vendors do to successfully take advantage of this untapped market?
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IDC reports there are over 93,000 North American-based businesses with under 999 employees, compared to just 9,000 large companies with 1,000 or more employees. These "mid-size" businesses account for about half of North American companies’ spending on hardware, software, and other IT services, according to industry analysts.
To the storage industry, this means there is a large, virtually untapped market out there, as the mid-size businesses need storage just as much as their big brother counterparts. This is good news for both storage vendors and the mid-size enterprises, as these companies are finding themselves in a buyer’s market when it comes to purchasing storage products and services.