EMC Focuses On Software, Services, Dismisses Rivals

In a note to investors, Golman Sachs (GS) said it is “comfortable” with the company’s leadership position in the sector, “maybe even a bit more so than before.”
However, GS added that the “lack of complete clarification on immediate concerns is going to act as an an overhang on the stock.”

Like other hardware manufacturers, the Hopkinton, Mass., company, has seen revenue and earnings slide as customers cut capital budgets. EMC’s stock is hovering
around 20, well off a high of 104 in September.

Denied specifics, GS and other analysts speculated that demand in the current quarter would be similar to its June quarter, one of its worst.

GS did applaud several EMC initiatives intended to help spur growth and improve the bottom line. They include: a greater focus on software and services (which has
better profit margins) from 36 percent of revneues to 50 percent by 2003; the introduction of new 181GB hard drives; a new approach to sales, whereby staffers
are more responsive and has some pricing flexibility.

While the sales force may be kinder, and gentler, execs were downright nasty in speaking about their competitors.

Frank Hauck, the company’s sales chief, was quoted as saying “Look at NetApps. Now stick a fork in ’em. They’re done.” CEO Joe Tucci went
after other rival such as IBM , saying the company was giving away its Shark data storage products like the toys in McDonalds Happy Meals.

While brash, the company also regularly added the caveat that its optimism was based on the belief that the economy would pick up. Tucci said he has a “Plan B” to
further cut costs if it doesn’t, however he would not offer any specifics. In May, the company laid off 1,100.

Shares of EMC dropped 0.21, or 1 percent to 20.25 in midday trading.