Equinix logo.
REDWOOD CITY, Calif. — The digital infrastructure company Equinix has a new C-suite executive. Equinix promoted Nicole Collins to the position of chief transformation officer (CTrO), according to the company last month. Collins joined Equinix in 2021 as VP of go-to-market transformation. Collins will serve as a member of the Equinix Executive Team and report […]
REDWOOD CITY, Calif. — The digital infrastructure company Equinix has a new C-suite executive.
Equinix promoted Nicole Collins to the position of chief transformation officer (CTrO), according to the company last month. Collins joined Equinix in 2021 as VP of go-to-market transformation.
Collins will serve as a member of the Equinix Executive Team and report directly to CEO Charles Meyers.
As CTrO, Collins will be responsible for driving transformation initiatives, while balancing Equinix’s focus on innovation, customers, and operational efficiency.
She will lead the Equinix Transformation Office, which will partner across business functions to execute “multi-year transformational initiatives,” while also building centers of excellence focused on project management and process architecture.
Meyers said the initiatives will support the growth of Equinix’s data center business and acceleration of its digital services business.
Most recently, as Equnix’s VP of go-to-market transformation, Collins drove overall transformation and sales acceleration efforts across all functions of the go-to-market organization. She led multiple initiatives through the design and implementation of targeted change strategies.
Previously, Collins served in a variety of leadership positions over a span of eight years at VMware, including as VP of cloud sales, transformation, and operations, and VP of global sales transformation, operations and planning — commercial and channels.
She also served with Dell for 12 years, including as executive director of global sales at Dell.
At both companies, Collins helped lead executive mentoring programs and has been a “strong advocate for diversity, inclusion, and belonging.”
“I am honored to move into this new role at an important time in the company’s history,” Collins said.
“I look forward to building the transformational structures that advance the Equinix purpose of being the platform where the world comes together, enabling the innovations that enrich our work, our life, and our planet.”
Chris Ehrlich is the managing editor of several web properties in the TechnologyAdvice network. He has over 20 years of experience delivering content-based results across journalism and communications, including on B2B technologies. As a leader in digital journalism, he’s driven targeted content that resonates with audiences and increases key metrics. As a leader in branded communications, he’s driven multi-channel content for clients that spreads their messages and generates measurable returns. He holds a B.A. in English and political science from Denison University in Ohio.
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