Pure Storage: Portfolio Review

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Based in Mountain View, California, Pure Storage develops and provides all-flash data storage software and hardware products.

With around 3,500 employees, Pure Storage increased revenue by 18.02% year over year in 2021. The company, founded in 2009, aims to redefine the storage experience by helping companies better consume and interact with data.

See below to learn all about where Pure Storage stands in the data storage market:

Pure Storage Portfolio

Technical Services

Pure Storage’s technical services offer solutions for potential storage errors before they manifest.

Business-critical services

With a team of skilled and experienced storage experts, business-critical services use artificial intelligence (A)I-driven cloud-based management and support platforms to predict and avoid problems.

  • Maximized data and app availability
  • Cost and downtime reduction
  • Minimized weekend work and upgrade windows

AIOps with Pure1

A single-view monitoring, predictive analysis, and support for faster IT results. This service helps plan for future applications and their requirements.

  • AI-driven support
  • Real-time alerts
  • AI-powered predictive analysis
  • Deploy and manage on hybrid cloud

Customer support

Pure Storage customer support aids with overseeing the Pure FlashArray and FlashBlade through remote assistance.

  • Proactive support
  • Maintenance
  • Troubleshooting assistance 
  • knowledge transfer
  • Technical assistance

Professional Services

Pure Storage’s professional service helps enterprises maximize the value of IT investment.

Data evaluation

Pure Storage offers workshops and professional consulting for technology implementation, data apps, and innovative ideas. 

  • Assess and optimize data plans
  • Develop work strategies
  • Set plans to achieve business goals

IT systems activation

Pure Professional Services offers installation, maintenance, and migration services with experience around the globe and in various industries.

  • Faster IT system activation
  • Reduced risk of failure
  • Reduced operation and implementation costs

Innovation assistance

Pure Professional Services teams work directly with IT personnel to come up with innovative solutions to problems.

  • Fill system gaps
  • Assess new and original technology
  • Build technical skills
  • Maintain and upgrade data environments

Pure PEAK Education

Pure Professional, Education, and Knowledge (PEAK) prepares IT staff for a partnership with Pure technology solutions and its Modern Data Experience.

Pure PEAK Courses

Pure PEAK Courses are educational resources delivered by Pure instructors as on-demand and classroom training. The courses include listening, reading, and watching material and exercises.

  • Pure Storage Education
  • Pure FlashArray Education
  • Pure FlashBlade Education

On-demand Pure courses are available free of charge with an Evergreen Storage subscription.

Pure Community

The Pure Storage Community is an online, centralized location that offers peer-to-peer and direct support, specializing in enterprise flash storage.

  • Access to technical documents
  • Access to white papers
  • Access to thought leadership and specialized advice for Pure tech solutions

Certification programs

Pure Storage Certification Programs allow IT specialists to validate knowledge, skills, and capabilities with Pure Storage technology and solutions.

  • Associate certifications with baseline knowledge
  • Professional certifications with expertise in eliminating deployment risks and unlocking business value
  • Expert certifications with expertise with Pure solutions integrations with third-party apps and networks

Pure Storage partners

The Pure Storage partnership program focuses on technology and solutions that are able to drive fast, smart, and innovative business solutions.

Pure Storage offers four types of partnerships for different business and technology needs.

Channel Partners

Channel Partners work with Pure Storage clients to deliver better business outcomes. The solutions tend to focus on innovation and simplicity.

Global System Integrators

The Global System Integrators program grants partners access to Pure Storage’s storage solutions to help boost business operations and reduce risks.

Technology Alliance Partners

Technology Alliance Partner businesses are equipped with advanced hardware, software, and multicloud vendors. This program helps businesses acquire more value and decrease the risks of storage deployment overtime.

Managed Service Providers

The Managed Service Providers (MSP) program allows service providers to work with Pure to deliver solutions to clients with off-premises and cloud migration.

A few of Pure Storage’s partners include:

  • Cisco
  • Microsoft
  • SAP
  • Canon Business
  • Open Line
  • Tech Mahindra

Pure Storage use case

Kelsey-Seybold Clinic is one of Pure Storage’s many clients in the health care industry.

The Kelsey-Seybold Clinic is a multi-specialty clinic system. It’s the leading provider of health care services for NASA and health care research centers.

The clinic needed to have medical records available at all times to all health care providers at the facility. As the amount of data grew, Kelsey-Seybold Clinic needed a new way to support its storage.

Using Pure Storage FlashArray with Epic EMR system support and virtual desktops allowed it to provide quick and easy access to patient records, while maintaining the privacy and security of sensitive files.

“We rely heavily on the flow of health care data to provide the best holistic care to our patients. Pure Storage stood out as the right choice,” says Martin Littmann, CTO and CISO at Kelsey-Seybold Clinic.

Kelsey-Seybold Clinic was able to simplify its storage management and configuration, minimize its physical storage footprint, and eliminate the need for forklift storage upgrades.

User reviews of Pure Storage

Pure Storage solutions have positive reviews and ratings by customers on third-party review sites.

Customers tend to praise Pure Storage’s customer support and how broad the storage solutions they offer are. However, some users report a lack of customer support in foreign languages and the lack of a free trial program.

TrustRadius: 9.5 out of 10

“Five years with Pure Storage FlashArray. … We originally started using Pure Storage FlashArray for our VDI workload. We have subsequently expanded usage to include general virtualization workloads. This has been a perfect storage platform for fast disk with data that can be deduplicated and compressed. In our VDI environment, we are seeing better than 7:1 data reduction, and for our other use cases we are seeing 5:1 or better.” -IT engineer in the media market, review of Pure Storage FlashArray at TrustRadius

Gartner Peer Insights: 4.9 out of 5

“Excellent service and support as well as a good focus on performance. Evergreen support with regular controller upgrades and the expandable design will allow us to stop migrating so many applications from array to array as we had to do previously with forklift upgrades. Our first round of non disruptive upgrades (NDUs) for controllers on multiple arrays went exceptionally well with no downtime as advertised. This validated our initial review and expectations. Looking forward to new Pure Fusion capabilities which hopefully will allow me to use multiple arrays in the same location as one logical unit.” -Director of storage engineering in securities and investment market, review of Pure FlashArray at Gartner Peer Insights

Capterra: 4.6 out of 5

“Great storage appliances to help support our data center workloads. … Appliances and offerings meet our enterprise and data center expansion needs. Upgrade to storage software has been minimally disruptive.” -User in architecture and planning market, review of Pure1 at Capterra

G2: 4.3 out of 5

“Overall positive experience. … Performance of the array is very high. We immediately noticed users reboot times, Read/Write’s and overall user experience improve. Best solution out in the market for any VDI environment as it provides the users an experience that cannot be achieved using spinning disks. Support is great: We had a support engineer dig through Microsoft settings for multipathing on iSCSI initiators. He did this on two different occasions!” -Consultant in IT and services, review of Pure Storage at G2

Industry recognition of Pure Storage

Over the past decade, Pure Storage has earned numerous industry awards for its performance in storage technology.

In 2022, Pure Storage was recognized as one of the top “50 Coolest Software-Defined Storage Vendors” by CRN. In the same year, TrustRadius gave Pure Storage’s FlashArray solution the “Most Loved” award.

In 2021, Pure Storage received the title of “Best IT Company of the Year” by Globee Business Awards.

Pure Storage in the storage market

In 2021, Pure Storage had an estimated revenue of $287.4 million, an increase of 12% from the prior year, giving it a 4.1% market share in the global storage market and ranking seventh.

In the global storage market, Pure Storage is competing with the three top companies. The first is Dell with a 26.8% market share, with HPE second at 10.9% market share and NetApp in third with a 9.9% market share.

Anina Ot
Anina Ot
Anina Ot is a contributor to Enterprise Storage Forum and Datamation. She worked in online tech support before becoming a technology writer, and has authored more than 400 articles about cybersecurity, privacy, cloud computing, data science, and other topics. Anina is a digital nomad currently based in Turkey.

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