HP Ready to Rumble in NAS Battle

Enterprises shopping for high-end network attached storage (NAS) this year might want to wait until the fall, as vendor competition is about to heat up: HP says it plans an aggressive move into the space to challenge Network Appliance.

“We think we have the right ingredients, such as industry-standard components and clustered software, making storage easy to manage and highly available for the high-end NAS customer,” said Michael Callahan, chief technologist of HP’s StorageWorks NAS division.

“We’re making deeper investments in our core technologies, and we plan to aggressively compete against NetApp,” he added.

HP said its acquisition of PolyServe, which it bought for a reported $200 million last February, is the linchpin in its quest to be a major player in the high-end NAS space. This acquisition followed a partnership of two years, during which HP melded the technology into its StorageWorks EVA FileServices product.

PolyServe’s application consolidates and virtualizes NAS in Windows and Linux environments and works with industry-standard hardware. The software lets file or database servers be consolidated into a single, shared storage pool.

In addition to providing clustering applications, PolyServe also gives HP a high-performance consolidation platform for databases in the HP technology portfolio.

Callahan points to HP’s strong foothold in the lower end of the market and believes that its NAS strategy, which includes providing an all-in-one cluster storage box, makes the company an “up-and-coming competitor.”

“We’re going to give [NetApp] a run for their money,” Callahan said.

The HP-PolyServe deal allowed HP to extend NAS technology to servers, creating the Enterprise File Services Clustered Gateway. HP then enhanced the software to support block as well file storage and began shipping the StorageWorks EVA File Services, which was bundled with the vendor’s storage area network (SAN) array.

Yet how much of the high-end NAS market HP can grab is more than a bit speculative at this point, according to one industry-watcher. The battle for customer base will be tied to customer needs and requirements, said John Webster, IT principle advisor at research firm Illuminata.

“It will all depend on what problem the customer has to solve and the user environment,” Webster said, adding that “there’s room enough [in the market] for both vendors.”

HP said its storage product line adheres to industry-standard components, and while that may prove alluring to some enterprises tethered to industry standards, “quite a few other factors” come into product choice and storage decision-making, Webster said.

“One buyer may have gone with a standard environment, but that user could also say that while standards are important, the features another vendor offers are more compelling,” he said.

According to HP, PolyServe’s ability to cluster in the storage environment is a key element it provides. Clustering technology is nothing new, as it’s been widely adopted in the server environments and it’s set to take off in storage. Research firm Gartner predicted 40 percent of mid to high-end NAS revenue will be generated by cluster file systems by 2012.

Yet Webster describes clustering as “fairly new” when it comes to storage adoption.

“It’s a proven technology and really hasn’t shown up on the storage side, only because new technology adoption tends to be slow, as storage administrators are notoriously adverse to risk,” he said. “As the final custodians of data, they’re very focused on reliability and stability, so there’s been slower adoption of clustering and storage virtualization overall.”

But that clearly isn’t daunting to HP. The bigger trend, Callahan said, is that storage servers are proving to be valuable workhorses when it comes to handling mission-critical workloads.

“The key point, as data loads increase in the enterprise, is that the enterprise needs a solution they can build out to deal with the vast quantity of data,” he said. “Using separate boxes that have to be managed individually isn’t efficient. Clustering allows for simplification and reduces the complexity in storage management. We’ve proven how well it works for the server environment and believe it will have the same success on the storage side.”

HP expects to announce new product options tied to its clustering solution by late summer.

When the PolyServe acquisition was first announced, industry observers noted that the technology would not only make HP a competitor to NetApp but also to heavyweights such as EMS and Hitachi Data Systems.

But it clearly won’t be a quick or easy battle. According to IDC’s Worldwide Quarterly Storage Software Tracker Q3 2007, NetApp grew nine times faster than the storage software market from the second to third quarter of last year, and maintained or gained share in each market segment in which it provides offerings.

“Network Appliance’s combination of a scalable, modular architecture; robust software offerings; and common management interface should allow the vendor to retain a leadership position in the NAS market, as well as move into the mainstream SAN environment,” IDC research director William Roch wrote in a report last month.

“Recent strong market share data confirms that this message is being well received by NetApp’s customer base,” he added.

Yet HP’s clustering/virtualization approach appears to be on target, according to IDC’s storage predictions for this year.

The research firm found virtual servers will emerge as the killer application for iSCSI, and vendors will be creating more attractive, all-in-one solutions using an integrated server and storage approach, specifically in the SMB environment.

What it all could boil down to for storage customers is better technology options and, very likely, competitive product pricing opportunities.

“If storage buyers can hold off till the right time, usually at year’s end, they’ll see aggressive product discounts,” Webster said.

Article courtesy of InternetNews.com

Judy Mottl
Judy Mottl
Judy Mottl is an experienced technology journalist who has served as a senior editor, reporter, writer, and blogger for InformationWeek, Investors Business Daily, CNET, and Information Security Magazine, as well as other media outlets.

Get the Free Newsletter!

Subscribe to Cloud Insider for top news, trends, and analysis.

Latest Articles

15 Software Defined Storage Best Practices

Software Defined Storage (SDS) enables the use of commodity storage hardware. Learn 15 best practices for SDS implementation.

What is Fibre Channel over Ethernet (FCoE)?

Fibre Channel Over Ethernet (FCoE) is the encapsulation and transmission of Fibre Channel (FC) frames over enhanced Ethernet networks, combining the advantages of Ethernet...

9 Types of Computer Memory Defined (With Use Cases)

Computer memory is a term for all of the types of data storage technology that a computer may use. Learn more about the X types of computer memory.