Connected Car Company Ituran Taps HPE for Cloud Storage

SÃO PAULO, Brazil — Hewlett Packard Enterprise (HPE) is helping the telematics and vehicle monitoring company Ituran with its cloud-based data storage. 

Tel Aviv, Israel-based Ituran selected HPE’s Alletra cloud-native data infrastructure to host all vehicle telemetry data for its business in Brazil, according to HPE this month. 

The data services solution is intended to enable Ituran to provide its clients with real-time access to vehicle data, improve automation, decision making, and business operations.

Ituran’s services use in-vehicle telematics to track driving behavior and vehicle location. The data is then sent to Ituran’s data services cloud, where its clients can access, analyze and process the data.

As Ituran’s business continues to grow, the number of vehicles they are monitoring with their services has increased significantly and so too, has the cross-referencing of data collected with its services and the total volume of data.  

To maintain quality and improve response times as the number of monitored vehicles grows, Ituran needed a more flexible and scalable data services solution, for increased storage capacity and the ability to store, process, and secure data as efficiently as possible. 

Ituran Brazil was an early adopter of the new HPE Alletra 9000 cloud-native data infrastructure to “take complexity out of its data environment” to innovate faster with a delivered cloud operations experience. 

With HPE Alletra, Ituran can manage their data globally from anywhere and automate operations through one fully programmable, unified API control plane with HPE Alletra. 

The solution was sold by HPE authorized partner Aviti Solutions.

The data services that the HPE Alletra platform makes available “fundamentally change the way Ituran’s technology team manages their storage, by allowing them to get the cloud experience wherever their data lives,” said Marcos Lhobregat, storage category manager, HPE Brazil. 

“Instead of managing data and infrastructure in a fragmented approach, Ituran now has a platform where data services are available with the speed and security they need to meet their most critical business SLAs.”

Maurício Kikuchi, CIO Ituran, said Ituran is an “innovation company,” and investing in the latest technology is part of its DNA and reflects “the pioneering nature of our business.”

“The HPE cloud data services will help us accelerate the deployment of new monitoring and tracking services to help us improve vehicle operation and safety,” Kikuchi said.

Chris Ehrlich
Chris Ehrlich
Chris Ehrlich is the managing editor of several web properties in the TechnologyAdvice network. He has over 20 years of experience delivering content-based results across journalism and communications, including on B2B technologies. As a leader in digital journalism, he’s driven targeted content that resonates with audiences and increases key metrics. As a leader in branded communications, he’s driven multi-channel content for clients that spreads their messages and generates measurable returns. He holds a B.A. in English and political science from Denison University in Ohio.

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