VERITAS, Princeton Tie Up on DB Archiving

Princeton Softech has agreed to offer its database archiving software through VERITAS Software’s partner program, a deal that expands both companies’ distribution channels.

James Lee, vice president of product marketing for the Princeton, N.J.-based software company, said the firms’ integrated Princeton Softech’s Active Archive software with the VERITAS Data Lifecycle Manager product for customers focused on managing structured data, which includes XML files in a database, and application performance.

Data management is crucial at the application level, but shoring up data in the back-end is Princeton’s software specialty. The small vendor supports heterogeneous applications, databases, and operating platforms to accommodate all types of computing systems.

Database archiving is also considered an important ingredient in providing information (or data) lifecycle management, for enterprises. Princeton
Softech rival Outerbay inked a similar deal with EMC earlier this year.

Partnering with niche players is a popular strategy among storage vendors looking to fill in gaps in their portfolios, and at a time when federal record-keeping rules are placing heavy new demands on businesses to retain records for various durations.

Lee would not reveal financial terms of the deal but told VERITAS likely chose Princeton over Outerbay because of the breadth of operating systems and databases it supports, including Unix, Linux, and Windows. Princeton also supports applications from PeopleSoft, Oracle E-Business, and ClarfiyCRM.

Supporting multiple systems is a common practice for VERITAS, making the deal a good fit. Robert Soderbery, vice president of business development at VERITAS, said Princeton’s software addresses an “emerging market need” for VERITAS customers to offer a complete data lifecycle management (DLM) system.

“Regulatory compliance, data growth, and protection are critical areas of concern for the enterprise,” says Ed Broderick, principal analyst for Robert
Frances Group. “VERITAS and Princeton Softech are addressing these needs and underscoring the strategic value of data archiving within the broader storage software industry.”

EMC has made several acquisitions in the last half year or so to shore up its own ILM strategy; VERITAS has done the same for its DLM strategy, although it has developed as much technology in-house as it has purchased.

Launched last November, VERITAS Data Lifecycle Manager extends the concern’s data protection software to help companies stay in regulatory compliance and cut costs. The software automates the placement, retention, and management of data in virtual archives spanning different media types.

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Clint Boulton
Clint Boulton
Clint Boulton is an Enterprise Storage Forum contributor and a senior writer for covering IT leadership, the CIO role, and digital transformation.

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