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Meeting the demands of one of the fastest growing industries today, EMC (NYSE:EMC) has expanded its product line to unified storage with its newly launched VNX storage platform. NetApp (NASDAQ:NTAP) has significantly gained share in the data storage market but with competition from the storage market leader EMC in its core unified storage market, NetApp may find it increasingly hard to gain further market share reports Seeking Alpha.
“As EMC targets the unified storage market – among the fastest growing segments in the data storage industry – the firm has the opportunity to further expand its leading share in the external data storage market (in GB).
“In a scenarios where EMC’s storage market share increases to 30% by the end of the Trefis forecast period vs. 27% as we currently forecast would result in upside of just around 5% to our $37.60 price estimate for EMC and a total implied upside of near 40% to the market price.”
“A higher storage hardware market share is also likely boost storage software market share resulting in further upside potential for EMC.
“In the past NetApp has significantly gained share in the data storage market driven by its industry leading unified storage offerings. However, faced with competition from the storage market leader EMC in its core unified storage market, NetApp may find it increasingly hard to gain further market share.
