Trend Micro is an American-Japanese multinational cybersecurity software company with a global headquarters in Irving, Texas and an operational headquarters in Tokyo, Japan. It was founded in 1988, by co-founders Eva Chen, Steve Chang, and Jenny Chang in Los Angeles, California.
Trend Micro offers enterprise cybersecurity software for servers, networks, cloud computing environments, and endpoints. The company provides faster, better protection with security for hybrid cloud, networks, users, and extended detection and response (XDR). With core values focused on innovation, integrity, and making the world a better place, Trend Micro has grown to become a leading, global cybersecurity company.
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Trend Micro Portfolio
Trend Micro Products
Trend Micro provides cybersecurity products within four categories:
- Hybrid Cloud Security products include Workload Security, Conformity, Container Security, File Storage Security, Application Security, Open Source Security, and Network Security.
- Network Security products include Intrusion Prevention, Advanced Threat Protection, Industrial Network Security, and Mobile Network Security.
- User Protection products include Endpoint Security, Email Security, Mobile Security, Web Security, and Industrial Endpoint.
- Detection and Response products include XDR and Zero Trust Risk Insights.
Trend Micro cybersecurity products are powered by artificial intelligence (AI) and machine learning (ML), global threat intelligence, and connected threat defense.
Trend Micro Solutions
Trend Micro provides cybersecurity solutions within three categories:
- For Cloud Solutions include Cloud Migration, Cloud-Native App Development, Cloud Operational Excellence, Data Center Security, and SaaS Applications.
- Internet of Things (IoT) Solutions include ICS/OT, Connected Car, and 5G Security for Enterprises.
- Risk Management Solutions include Ransomware, End-of-Support Systems, Compliance, and Detection and Response.
Trend Micro solutions are often used in several industries, such as health care, manufacturing, oil & gas, electric utility, and federal.
Trend Micro Partners
Trend Micro works with partners to make it easier to optimize security, reduce costs, and increase value.
Trend Micro partners with the leaders in cybersecurity to grow business and protect customers with complete, multi-layered security. Trend Micro can help channel partners that operate across the spectrum of business models and services. Further, these partners have first access to capitalize on solutions.
Trend Micro works with its alliance partners to help users simplify deployment, reduce costs, improve efficiency and value, and optimize security and performance. Trend Micro has well-established strategic alliances with the most highly trusted, largest, and most critical IT vendors.
The most well-known alliance partners of Trend Micro include Amazon Web Services (AWS), Microsoft, Google, VMware, IBM, Blackberry, Cisco, Dell, and others.
“Security is an utmost priority for organizations relying on the cloud,” says Nicole Herskowitz, senior director of product marketing at Microsoft Azure.
“We look forward to offering our customers Trend Micro solutions that provide end-to-end protection from one of the foremost cloud security providers in the industry.”
Trend Micro Use Cases
Trend Micro is a trusted solution for several reasons, including optimizing security, increasing value, and reducing costs. Worldwide, over 500,000 companies rely on Trend Micro to do business safely.
DataBank is a fast-growing data center company that ran into issues with protecting its data from targeted attacks. As its portfolio of companies expanded, DataBank found that its cybersecurity vulnerabilities expanded with it.
With Trend Micro TippingPoint, DataBank is able to benefit from decreased targeted attacks and breaches as well as responsive support and research teams that provide it with regular product updates to maintain its security.
“Our history with Trend Micro has been stellar from the beginning. I have a real sense of relationship and trust,” says Mark Houpt, chief information security officer, DataBank.
BRAC Bank Ltd.
BRAC Bank Ltd. is one of the most notable private commercial banks in Bangladesh focused on small and medium enterprises (SME). The banking sector is a top target for cyberattacks, so BRAC Bank relies on Trend Micro to protect it against advanced malware and ransomware.
“Trend Micro’s track record of continuous innovation, its laser focus on next-gen endpoint security, and its unmatched standards of anti-APT and NBA convinced us that Trend Micro was the right solution for us,” says B.M. Zahid Ul Haque, head of information security at BRAC Bank Ltd.
Armor is a global cybersecurity company partnered with leading managed service providers (MSPs) to secure more than 1,500 customers in over 40 countries.
With assets and data spread across the world, they needed a solution that would help them protect and manage data vulnerabilities for them and their partners. With Trend Micro Hybrid Cloud Security, Armor is able to protect mission-critical customer workloads.
“A big selling point for us is Trend Micro’s committed consumption model through AWS Marketplace, which allows Armor to simplify and streamline its costs, billing, and reporting,” says Ryan Smith, product evangelist at Armor.
User Reviews of Trend Micro
Trend Micro Antivirus Review receives mostly positive reviews from several reputable industry leaders. According to ConsumerAffairs, Trend Micro ratings are 4.0 out of 5.0.
Based on G2 product ratings:
- Trend Micro Antivirus + Security 4.1 out of 5.0
- Trend Micro Apex One 4.3 out of 5.0)
- Trend Micro Smart Protection 4.1 out of 5.0
Based on Trend Micro’s customer reviews, the average ratings are given below.
- Overall 4.6 out of 5.0
- Protection 4.6 out of 5.0
- Ease of Use 4.5 out of 5.0
- Performance 4.6 out of 5.0
- Value 4.4 out of 5.0
Industry Recognition of Trend Micro
Trend Micro Vision One receives the highest score in the Current Offering category in XDR Evaluation by Forrester. Trend Micro also named a leader in The Forrester Wave: Cloud Workload Security Q4 2019, Enterprise Email Security Q2 2021, and Endpoint Security Software as a Service Q2 2021.
Trend Micro ranked No. 1 in Gartner IDPS Market Share worldwide at 23.5% share for 2020. In the Gartner Market Guide for Cloud Workload Protection Platforms July 2021, Trend Micro met eight out of the eight and was named a Leader once again in the 2021 Gartner Magic Quadrant for Endpoint Protection Platforms.
Trend Micro ranked No. 1 in IDC’s Worldwide Hybrid Cloud Workload Security Market Shares report, June 2021. And Trend Micro has three times that of the number two vendor and captured the highest share of the corporate endpoint security market in 2020.
According to MITRE Engenuity ATT&CK Evaluations—Carbanak & FIN7, Trend Micro is top three for visibility and telemetry with 100% of Linux attacks detected. And Omdia has named Trend Micro a leader in Global Vulnerability Research and Discovery since 2007. Trend Micro is also certified by NetSecOpen for powerful performance and 100% security efficacy.
Trend Micro has received numerous awards and honors, including:
- Best Performance Award by AV-Test.org for Mobile Security (2020 and 2021)
- Best Performance Award by AV-Test.org for Apex One (2020)
- Google Cloud: Technology Partner of the Year for Security (2019)
- Ottawa: National Capital Region’s Top Employers (2021)
- Canalys: Global Cybersecurity Channel Champion (2020)
Trend Micro in the Cybersecurity Market
According to IDC, “Propelled by the aforementioned market growth in server security and high single-digit growth in modern endpoint security, Trend Micro moved upward in the corporate endpoint security market in 2020 to capture the highest share, at 10.5%.”
Trend Micro led all vendors in this submarket with an increase from $300.9 million in revenue in 2019 to $354.2 million in the year 2020. In 2021, Trend Micro achieved a 30% increase in enterprise annual recurring revenue (ARR) overall of more than $550 million.
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